The annualized average cost of a parking spot varies considerably, depending on its location. About ten years ago, when researchers first began to analyze parking spot usage patterns in the context of the digital age, annual costs ranged anywhere from about $250 to $2,250 (or more, depending on demand). Today, those costs have gone up sharply.
Carpooling and ridesharing incentive programs have a lengthy track record of success. They generally take one of two main forms:
First, they turn using alternative modes of transit into a game. Participants can take part individually, or align themselves into teams. Every time a participant or team logs a commute using an alternative mode of transportation, they earn points. At the end of the competition, the participant with the most points wins a grand prize. Secondary prizes can also be offered to lower-placing leaders, encouraging wider participation.
Alternately, organizations can offer preferred parking spots to vehicles that are used in rideshare programs. Commuters can be matched based on location and/or similar work schedules, and take turns sharing driving responsibilities. Emphasizing benefits like reduced fuel, insurance, and vehicle maintenance costs is a great way to get people excited about taking part.
The RideAmigos software platform is ideal for a comprehensive range of commuter management applications, helping users make easier and more convenient connections with alternative modes of transportation. The platform is also an indispensable tool for commuter program managers and administrators looking to publicize their initiatives, encourage participation, and track results.